LZF super agent symposium

Project design
Mariví Calvo

Photography
Maria Mira, Cualiti Photo Studio & Stephen Prudhomme

Place
Valencia, Spain

November 2015. The mission secretly developed for six months by Mariví Calvo and Sandro Tothill, co-founders of the Spanish lighting company LZF Lamps, was finally made public. The mission: orchestrating what would be later known as LZF Super Agent Symposium. Their aim was to restore the concept its primal meaning, so they travelled back in time to Ancient Greece, when the symposium was merely a post-banquet get-together. A relaxed predisposition, encouraged by alcoholic drinks, would often lead to insouciant, even petty, conversation. Attendees, in this specific case, were the company’s agents and customers (designers, architects or influencers), coming from the States and Canada. The aim was to strengthen bonds and make their role as brand ambassadors easier.

The mastermind was none other than Mariví Calvo, who planned every minute of those four days and took care of every little detail so everything would turn out just fine. The varied activities were held in different spaces expressly designed to offer the guests a unique experience. First of all, the showroom was fully restructured into a wel-come lounge in order to make people feel comfortable after their long journey. They used our Nido sofas by Javier Pastor together with Plump and Slim by Studio expormim, and also the Nautica swing chair by MUT Design.

Below the spectacular Koi lamp, two Slats tables, also signed by Studio expormim, and an army of Fontal chairs by Oscar Tusquets were tidily unfolded. If that were not enough, the next day the showroom would be completely transformed again. And they still had spare time, attitude and imagination to organise an amazing farewell party named after perhaps one of the best super agent film ever: LZF Casino Royal.

It started with cocktails in the garden, where it was possible to find again Nido sofas, but this time next to a couple of turquoise Twins, a collection by MUT Design, a Frames side table by Jaime Hayon, and the Reposo chaise longue, a classic from the 70’s reedited. It was followed by a gala dinner in a sumptuous casino provided with roulette and a blackjack table. It is not the first time LZF reveals itself as a true dreams factory. They do it with their lamps, halfway between the fairy tale and science fiction, but also when they stage fanciful events. Under their fantastical lamps, our pieces shine with a special light. If you have already guessed the symposium was a total success, you are guessing right. Mission accomplished.

Project design
Mariví Calvo

Photography
Maria Mira, Cualiti Photo Studio & Stephen Prudhomme

Place
Valencia, Spain

November 2015. The mission secretly developed for six months by Mariví Calvo and Sandro Tothill, co-founders of the Spanish lighting company LZF Lamps, was finally made public. The mission: orchestrating what would be later known as LZF Super Agent Symposium. Their aim was to restore the concept its primal meaning, so they travelled back in time to Ancient Greece, when the symposium was merely a post-banquet get-together. A relaxed predisposition, encouraged by alcoholic drinks, would often lead to insouciant, even petty, conversation. Attendees, in this specific case, were the company’s agents and customers (designers, architects or influencers), coming from the States and Canada. The aim was to strengthen bonds and make their role as brand ambassadors easier.

The mastermind was none other than Mariví Calvo, who planned every minute of those four days and took care of every little detail so everything would turn out just fine. The varied activities were held in different spaces expressly designed to offer the guests a unique experience. First of all, the showroom was fully restructured into a wel-come lounge in order to make people feel comfortable after their long journey. They used our Nido sofas by Javier Pastor together with Plump and Slim by Studio expormim, and also the Nautica swing chair by MUT Design.

Below the spectacular Koi lamp, two Slats tables, also signed by Studio expormim, and an army of Fontal chairs by Oscar Tusquets were tidily unfolded. If that were not enough, the next day the showroom would be completely transformed again. And they still had spare time, attitude and imagination to organise an amazing farewell party named after perhaps one of the best super agent film ever: LZF Casino Royal.

It started with cocktails in the garden, where it was possible to find again Nido sofas, but this time next to a couple of turquoise Twins, a collection by MUT Design, a Frames side table by Jaime Hayon, and the Reposo chaise longue, a classic from the 70’s reedited. It was followed by a gala dinner in a sumptuous casino provided with roulette and a blackjack table. It is not the first time LZF reveals itself as a true dreams factory. They do it with their lamps, halfway between the fairy tale and science fiction, but also when they stage fanciful events. Under their fantastical lamps, our pieces shine with a special light. If you have already guessed the symposium was a total success, you are guessing right. Mission accomplished.

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