Roberto Lazzeroni

Roberto Lazzeroni, born in Pisa, is a designer who studied Art and Architecture in Florence. Since the 1980s, he has been interested in industrial and interior design, influenced by conceptual art and radical design. His approach is based on “sentimental design”, where he balances past and future
in a harmonious way.

A specialist in art direction, he has collaborated with leading brands and is widely recognized for his ability to integrate design into everyday life, becoming a reference point in international exhibitions.

Talking about his own projects, Lazzeroni uses the expression of “sentimental design”; it is indeed easy, even for an untrained eye, to see the tension between past and future in this works. This trend is nowadays defined as “transitive design”.The signs of past are somehow recognizable; they are clearly worked out again and the outcome ia a real and balanced tension between past and future.