Zacapa Room suggested a trip to the origins of Zacapa rum creating a pop-up lounge that evoked by means of rattan and wood furniture, such as the Copa, Altet and Benasal armchairs by Studio expormim, trunks, rugs and canopies, the colonial Guatemala, a fertile and oceanic land, where houses of vivid colours alternate with volcanoes and jungles, and the aromas of cane sugar, tobacco and coffee float in the air. Where. A backyard in the heart of the Eixample, the expansion district of Barcelona. An unsuspected garden, sheltered from prying eyes and the bustle of road and human traffic in the neighbouring Passeig de Gràcia. It is the garden of Alma boutique hotel, a refuge full of plants and trees where the passing of time is suspended for a while. Designed by Nori Furlan and Paco Llonch, from the interior design studio Corium Casa, the patio, with its slate floors and wooden benches, was the space selected by CuldeSac to celebrate the first open-air Zacapa Room.
Who. Because of its innovative personality and exact combination of strategy, creativity and design, the consultancy firm CuldeSac was the one chosen to recreate the luxuriant atmosphere of the tropics. They have shown more than once they are capable of developing unique projects to provide added value and profitability to the brands. Maybe because they tackle “each project as an opportunity to consider things from their roots, taking nothing for granted, from an open and at the same time complex point of view” and they put themselves in their client’s shoes, immersing in their “own culture and philosophy with the objective of understanding them and offering them the best bespoke tailoring”, their projects always turn out to be original, refreshing and above all, unforgettable.
When. The lounge stayed open during 28 days, from the 12th of May to the 8th of July, in the final stretch of the spring of 2014. How. With the intention of taking the public to a journey in time and space to the origins of Zacapa rum, CuldeSac came up with a very thorough and highly emotional staging completed with a series of tastings where the participants were introduced to the process of crafting and aging rum. And as man shall not live on cocktails alone, chef Nuria Gironés also designed a gas-tronomic menu inspired by Mayan culture and combined with Zacapa rum, five times selected as best rum in the world.