jaime hayon interviewed by openhouse magazine
Inma Buendía: How does anyone like you, who started studying design “just to try”, end up being the most influential designer of his generation?
Jaime Hayon: I was very eager and curious when I got into design. And this is how I feel with all the things that really interest me. Even though I know I’ve been lucky in my journey, it’s not only a question of being lucky. I put a lot of effort, conviction and passion into everything I do.
Inma Buendía: Which artists were your guides in those early years?
Jaime Hayon: I was really inspired by Stark at the time: his audacity, his courage and his strength. That rebellious spirit that dares to break the rules.
Inma Buendía: Is there truly a line that divides art and design?
Jaime Hayon: If it does exist, it’s something that interests me very little. What really interests me is to create and no matter which field I am working in, for me the most important thing is to tell stories with my work and defend my own voice.
Inma Buendía: Do you think it’s your artistic talent that makes your work stand out among other designers’?
Jaime Hayon: I spend very little time analyzing and a lot of time exploring. Limits and labels are not for me. Art really interests me. It is a tool for freedom in expression and its strength is tremendous. I aim to try everything that attracts my attention and everything I try I do with much interest and I am always willing to challenge myself in search of new learning.
Inma Buendía: You have lived in London, New York and Treviso. How have these cities contributed to your imagery?
Jaime Hayon: I have lived in Madrid, Barcelona and Valencia, and nowadays I spend more time away from home than at home. Travelling for me is life, it’s an opportunity to learn something new and discover new ways to create. The experiences in different cities give me energy. I’ve been able to find new inspiration in every place I’ve visited and this is fundamental for me.
Inma Buendía: How did the idea of collaborating with Expormim arise?
Jaime Hayon: It arose as a result of admiration and affection. I love the effort they make to revive the rattan tradition and I do believe they do it with much culture and elegance. It is an honest and devoted company and this is very important for me. I believe in their project and admire what we have achieved together.
Inma Buendía: You don’t say “yes” to every project, you only carry out those that really represent a challenge for you. How much of a challenge was it to create Frames when you designed the first model and later on, when you expanded the collection?
Jaime Hayon: We are lucky to be able to decide with freedom and not for necessity. This is a real luxury because it is essential to believe in everything you are involved in. When we proposed the Frames collection, the intention was to explore a new way to use rattan. This experience drove us to create the collection and I think trying with no fear was the right choice. Once we tried, we were able to learn and refine. I love the new chair. I think we have complemented the collection with a fundamental piece: the chair you can place in any space. It is elegant, cosy, light and full of life.
Inma Buendía: Drawing is a constant activity in your life. What was the first thing you drew when you were conceiving the Frames low chair? What inspired you to create what is nowadays such a recognizable shape?
Jaime Hayon: Drawing is my oxygen. I spend all the time drawing. When we started to conceive the low chair, I was trying to explore another way to create with rattan that wasn’t the traditional way. We were trying to find this new way when the idea of composing the chair by means of panels arose and so, these panels were used for the frame and the ergonomics of the chair.
Inma Buendía: What does the fact of working with artisans add to the creation of a collection like Frames?
Jaime Hayon: It adds quality, humanity and above all, tradition. There’s only a bit of craftsmanship left alive in Spain and defending it should be our duty. I love working with the artisans, it’s one of the things I enjoy the most because I always learn a lot.
Inma Buendía: The creative base of Hayon Studio is located in Valencia, where Expormim is also located. What synergies does this enable? What does Valencia have that you can’t find in Madrid or Barcelona from a creative point of view?
Jaime Hayon: The proximity has been very beneficial since normally work takes us away from home and having a continuous and close contact is a very comfortable way to work. There are so many things in Valencia. For me it’s a place with a lot of unpretentious quality. There’s a lot of talent and above all, a lot of traditional know-how. As a city, it has a magic light that I am not sure to have found in any other place. The food, the proximity… it has that wonderful dimension where you can find the interesting things offered by the city while you can still enjoy the beauty of the countryside, the villages and the beach very close to you. It is a very special place.
Inma Buendía: You have claimed in the past that design is not only functional, but it should be able to communicate and convey ideas and emotions. What do you aim to convey with the Frames collection?
Jaime Hayon: I aim to reinterpret a tradition within a framework of respect and learning, and to show off the fine material that it is and the art of its craftsmanship.
Related article:
Buendia, I., April 2019. A Rebellious Spirit Frames by Expormim, Openhouse, issue nº 11, 16-17
Photography: Mari Luz Vidal.
Inma Buendía: How does anyone like you, who started studying design “just to try”, end up being the most influential designer of his generation?
Jaime Hayon: I was very eager and curious when I got into design. And this is how I feel with all the things that really interest me. Even though I know I’ve been lucky in my journey, it’s not only a question of being lucky. I put a lot of effort, conviction and passion into everything I do.
Inma Buendía: Which artists were your guides in those early years?
Jaime Hayon: I was really inspired by Stark at the time: his audacity, his courage and his strength. That rebellious spirit that dares to break the rules.
Inma Buendía: Is there truly a line that divides art and design?
Jaime Hayon: If it does exist, it’s something that interests me very little. What really interests me is to create and no matter which field I am working in, for me the most important thing is to tell stories with my work and defend my own voice.
Inma Buendía: Do you think it’s your artistic talent that makes your work stand out among other designers’?
Jaime Hayon: I spend very little time analyzing and a lot of time exploring. Limits and labels are not for me. Art really interests me. It is a tool for freedom in expression and its strength is tremendous. I aim to try everything that attracts my attention and everything I try I do with much interest and I am always willing to challenge myself in search of new learning.
Inma Buendía: You have lived in London, New York and Treviso. How have these cities contributed to your imagery?
Jaime Hayon: I have lived in Madrid, Barcelona and Valencia, and nowadays I spend more time away from home than at home. Travelling for me is life, it’s an opportunity to learn something new and discover new ways to create. The experiences in different cities give me energy. I’ve been able to find new inspiration in every place I’ve visited and this is fundamental for me.
Inma Buendía: How did the idea of collaborating with Expormim arise?
Jaime Hayon: It arose as a result of admiration and affection. I love the effort they make to revive the rattan tradition and I do believe they do it with much culture and elegance. It is an honest and devoted company and this is very important for me. I believe in their project and admire what we have achieved together.
Inma Buendía: You don’t say “yes” to every project, you only carry out those that really represent a challenge for you. How much of a challenge was it to create Frames when you designed the first model and later on, when you expanded the collection?
Jaime Hayon: We are lucky to be able to decide with freedom and not for necessity. This is a real luxury because it is essential to believe in everything you are involved in. When we proposed the Frames collection, the intention was to explore a new way to use rattan. This experience drove us to create the collection and I think trying with no fear was the right choice. Once we tried, we were able to learn and refine. I love the new chair. I think we have complemented the collection with a fundamental piece: the chair you can place in any space. It is elegant, cosy, light and full of life.
Inma Buendía: Drawing is a constant activity in your life. What was the first thing you drew when you were conceiving the Frames low chair? What inspired you to create what is nowadays such a recognizable shape?
Jaime Hayon: Drawing is my oxygen. I spend all the time drawing. When we started to conceive the low chair, I was trying to explore another way to create with rattan that wasn’t the traditional way. We were trying to find this new way when the idea of composing the chair by means of panels arose and so, these panels were used for the frame and the ergonomics of the chair.
Inma Buendía: What does the fact of working with artisans add to the creation of a collection like Frames?
Jaime Hayon: It adds quality, humanity and above all, tradition. There’s only a bit of craftsmanship left alive in Spain and defending it should be our duty. I love working with the artisans, it’s one of the things I enjoy the most because I always learn a lot.
Inma Buendía: The creative base of Hayon Studio is located in Valencia, where Expormim is also located. What synergies does this enable? What does Valencia have that you can’t find in Madrid or Barcelona from a creative point of view?
Jaime Hayon: The proximity has been very beneficial since normally work takes us away from home and having a continuous and close contact is a very comfortable way to work. There are so many things in Valencia. For me it’s a place with a lot of unpretentious quality. There’s a lot of talent and above all, a lot of traditional know-how. As a city, it has a magic light that I am not sure to have found in any other place. The food, the proximity… it has that wonderful dimension where you can find the interesting things offered by the city while you can still enjoy the beauty of the countryside, the villages and the beach very close to you. It is a very special place.
Inma Buendía: You have claimed in the past that design is not only functional, but it should be able to communicate and convey ideas and emotions. What do you aim to convey with the Frames collection?
Jaime Hayon: I aim to reinterpret a tradition within a framework of respect and learning, and to show off the fine material that it is and the art of its craftsmanship.
Inma Buendía: How does anyone like you, who started studying design “just to try”, end up being the most influential designer of his generation?
Jaime Hayon: I was very eager and curious when I got into design. And this is how I feel with all the things that really interest me. Even though I know I’ve been lucky in my journey, it’s not only a question of being lucky. I put a lot of effort, conviction and passion into everything I do.
Inma Buendía: Which artists were your guides in those early years?
Jaime Hayon: I was really inspired by Stark at the time: his audacity, his courage and his strength. That rebellious spirit that dares to break the rules.
Inma Buendía: Is there truly a line that divides art and design?
Jaime Hayon: If it does exist, it’s something that interests me very little. What really interests me is to create and no matter which field I am working in, for me the most important thing is to tell stories with my work and defend my own voice.
Inma Buendía: Do you think it’s your artistic talent that makes your work stand out among other designers’?
Jaime Hayon: I spend very little time analyzing and a lot of time exploring. Limits and labels are not for me. Art really interests me. It is a tool for freedom in expression and its strength is tremendous. I aim to try everything that attracts my attention and everything I try I do with much interest and I am always willing to challenge myself in search of new learning.
Inma Buendía: You have lived in London, New York and Treviso. How have these cities contributed to your imagery?
Jaime Hayon: I have lived in Madrid, Barcelona and Valencia, and nowadays I spend more time away from home than at home. Travelling for me is life, it’s an opportunity to learn something new and discover new ways to create. The experiences in different cities give me energy. I’ve been able to find new inspiration in every place I’ve visited and this is fundamental for me.
Inma Buendía: How did the idea of collaborating with Expormim arise?
Jaime Hayon: It arose as a result of admiration and affection. I love the effort they make to revive the rattan tradition and I do believe they do it with much culture and elegance. It is an honest and devoted company and this is very important for me. I believe in their project and admire what we have achieved together.
Inma Buendía: You don’t say “yes” to every project, you only carry out those that really represent a challenge for you. How much of a challenge was it to create Frames when you designed the first model and later on, when you expanded the collection?
Jaime Hayon: We are lucky to be able to decide with freedom and not for necessity. This is a real luxury because it is essential to believe in everything you are involved in. When we proposed the Frames collection, the intention was to explore a new way to use rattan. This experience drove us to create the collection and I think trying with no fear was the right choice. Once we tried, we were able to learn and refine. I love the new chair. I think we have complemented the collection with a fundamental piece: the chair you can place in any space. It is elegant, cosy, light and full of life.
Inma Buendía: Drawing is a constant activity in your life. What was the first thing you drew when you were conceiving the Frames low chair? What inspired you to create what is nowadays such a recognizable shape?
Jaime Hayon: Drawing is my oxygen. I spend all the time drawing. When we started to conceive the low chair, I was trying to explore another way to create with rattan that wasn’t the traditional way. We were trying to find this new way when the idea of composing the chair by means of panels arose and so, these panels were used for the frame and the ergonomics of the chair.
Inma Buendía: What does the fact of working with artisans add to the creation of a collection like Frames?
Jaime Hayon: It adds quality, humanity and above all, tradition. There’s only a bit of craftsmanship left alive in Spain and defending it should be our duty. I love working with the artisans, it’s one of the things I enjoy the most because I always learn a lot.
Inma Buendía: The creative base of Hayon Studio is located in Valencia, where Expormim is also located. What synergies does this enable? What does Valencia have that you can’t find in Madrid or Barcelona from a creative point of view?
Jaime Hayon: The proximity has been very beneficial since normally work takes us away from home and having a continuous and close contact is a very comfortable way to work. There are so many things in Valencia. For me it’s a place with a lot of unpretentious quality. There’s a lot of talent and above all, a lot of traditional know-how. As a city, it has a magic light that I am not sure to have found in any other place. The food, the proximity… it has that wonderful dimension where you can find the interesting things offered by the city while you can still enjoy the beauty of the countryside, the villages and the beach very close to you. It is a very special place.
Inma Buendía: You have claimed in the past that design is not only functional, but it should be able to communicate and convey ideas and emotions. What do you aim to convey with the Frames collection?
Jaime Hayon: I aim to reinterpret a tradition within a framework of respect and learning, and to show off the fine material that it is and the art of its craftsmanship.
jaime hayon interviewed by openhouse magazine
Inma Buendía: How does anyone like you, who started studying design “just to try”, end up being the most influential designer of his generation?
Jaime Hayon: I was very eager and curious when I got into design. And this is how I feel with all the things that really interest me. Even though I know I’ve been lucky in my journey, it’s not only a question of being lucky. I put a lot of effort, conviction and passion into everything I do.
Inma Buendía: Which artists were your guides in those early years?
Jaime Hayon: I was really inspired by Stark at the time: his audacity, his courage and his strength. That rebellious spirit that dares to break the rules.
Inma Buendía: Is there truly a line that divides art and design?
Jaime Hayon: If it does exist, it’s something that interests me very little. What really interests me is to create and no matter which field I am working in, for me the most important thing is to tell stories with my work and defend my own voice.
Inma Buendía: Do you think it’s your artistic talent that makes your work stand out among other designers’?
Jaime Hayon: I spend very little time analyzing and a lot of time exploring. Limits and labels are not for me. Art really interests me. It is a tool for freedom in expression and its strength is tremendous. I aim to try everything that attracts my attention and everything I try I do with much interest and I am always willing to challenge myself in search of new learning.
Inma Buendía: You have lived in London, New York and Treviso. How have these cities contributed to your imagery?
Jaime Hayon: I have lived in Madrid, Barcelona and Valencia, and nowadays I spend more time away from home than at home. Travelling for me is life, it’s an opportunity to learn something new and discover new ways to create. The experiences in different cities give me energy. I’ve been able to find new inspiration in every place I’ve visited and this is fundamental for me.
Inma Buendía: How did the idea of collaborating with Expormim arise?
Jaime Hayon: It arose as a result of admiration and affection. I love the effort they make to revive the rattan tradition and I do believe they do it with much culture and elegance. It is an honest and devoted company and this is very important for me. I believe in their project and admire what we have achieved together.
Inma Buendía: You don’t say “yes” to every project, you only carry out those that really represent a challenge for you. How much of a challenge was it to create Frames when you designed the first model and later on, when you expanded the collection?
Jaime Hayon: We are lucky to be able to decide with freedom and not for necessity. This is a real luxury because it is essential to believe in everything you are involved in. When we proposed the Frames collection, the intention was to explore a new way to use rattan. This experience drove us to create the collection and I think trying with no fear was the right choice. Once we tried, we were able to learn and refine. I love the new chair. I think we have complemented the collection with a fundamental piece: the chair you can place in any space. It is elegant, cosy, light and full of life.
Inma Buendía: Drawing is a constant activity in your life. What was the first thing you drew when you were conceiving the Frames low chair? What inspired you to create what is nowadays such a recognizable shape?
Jaime Hayon: Drawing is my oxygen. I spend all the time drawing. When we started to conceive the low chair, I was trying to explore another way to create with rattan that wasn’t the traditional way. We were trying to find this new way when the idea of composing the chair by means of panels arose and so, these panels were used for the frame and the ergonomics of the chair.
Inma Buendía: What does the fact of working with artisans add to the creation of a collection like Frames?
Jaime Hayon: It adds quality, humanity and above all, tradition. There’s only a bit of craftsmanship left alive in Spain and defending it should be our duty. I love working with the artisans, it’s one of the things I enjoy the most because I always learn a lot.
Inma Buendía: The creative base of Hayon Studio is located in Valencia, where Expormim is also located. What synergies does this enable? What does Valencia have that you can’t find in Madrid or Barcelona from a creative point of view?
Jaime Hayon: The proximity has been very beneficial since normally work takes us away from home and having a continuous and close contact is a very comfortable way to work. There are so many things in Valencia. For me it’s a place with a lot of unpretentious quality. There’s a lot of talent and above all, a lot of traditional know-how. As a city, it has a magic light that I am not sure to have found in any other place. The food, the proximity… it has that wonderful dimension where you can find the interesting things offered by the city while you can still enjoy the beauty of the countryside, the villages and the beach very close to you. It is a very special place.
Inma Buendía: You have claimed in the past that design is not only functional, but it should be able to communicate and convey ideas and emotions. What do you aim to convey with the Frames collection?
Jaime Hayon: I aim to reinterpret a tradition within a framework of respect and learning, and to show off the fine material that it is and the art of its craftsmanship.
Related article:
Buendia, I., April 2019. A Rebellious Spirit Frames by Expormim, Openhouse, issue nº 11, 16-17
Photography: Mari Luz Vidal.
Inma Buendía: How does anyone like you, who started studying design “just to try”, end up being the most influential designer of his generation?
Jaime Hayon: I was very eager and curious when I got into design. And this is how I feel with all the things that really interest me. Even though I know I’ve been lucky in my journey, it’s not only a question of being lucky. I put a lot of effort, conviction and passion into everything I do.
Inma Buendía: Which artists were your guides in those early years?
Jaime Hayon: I was really inspired by Stark at the time: his audacity, his courage and his strength. That rebellious spirit that dares to break the rules.
Inma Buendía: Is there truly a line that divides art and design?
Jaime Hayon: If it does exist, it’s something that interests me very little. What really interests me is to create and no matter which field I am working in, for me the most important thing is to tell stories with my work and defend my own voice.
Inma Buendía: Do you think it’s your artistic talent that makes your work stand out among other designers’?
Jaime Hayon: I spend very little time analyzing and a lot of time exploring. Limits and labels are not for me. Art really interests me. It is a tool for freedom in expression and its strength is tremendous. I aim to try everything that attracts my attention and everything I try I do with much interest and I am always willing to challenge myself in search of new learning.
Inma Buendía: You have lived in London, New York and Treviso. How have these cities contributed to your imagery?
Jaime Hayon: I have lived in Madrid, Barcelona and Valencia, and nowadays I spend more time away from home than at home. Travelling for me is life, it’s an opportunity to learn something new and discover new ways to create. The experiences in different cities give me energy. I’ve been able to find new inspiration in every place I’ve visited and this is fundamental for me.
Inma Buendía: How did the idea of collaborating with Expormim arise?
Jaime Hayon: It arose as a result of admiration and affection. I love the effort they make to revive the rattan tradition and I do believe they do it with much culture and elegance. It is an honest and devoted company and this is very important for me. I believe in their project and admire what we have achieved together.
Inma Buendía: You don’t say “yes” to every project, you only carry out those that really represent a challenge for you. How much of a challenge was it to create Frames when you designed the first model and later on, when you expanded the collection?
Jaime Hayon: We are lucky to be able to decide with freedom and not for necessity. This is a real luxury because it is essential to believe in everything you are involved in. When we proposed the Frames collection, the intention was to explore a new way to use rattan. This experience drove us to create the collection and I think trying with no fear was the right choice. Once we tried, we were able to learn and refine. I love the new chair. I think we have complemented the collection with a fundamental piece: the chair you can place in any space. It is elegant, cosy, light and full of life.
Inma Buendía: Drawing is a constant activity in your life. What was the first thing you drew when you were conceiving the Frames low chair? What inspired you to create what is nowadays such a recognizable shape?
Jaime Hayon: Drawing is my oxygen. I spend all the time drawing. When we started to conceive the low chair, I was trying to explore another way to create with rattan that wasn’t the traditional way. We were trying to find this new way when the idea of composing the chair by means of panels arose and so, these panels were used for the frame and the ergonomics of the chair.
Inma Buendía: What does the fact of working with artisans add to the creation of a collection like Frames?
Jaime Hayon: It adds quality, humanity and above all, tradition. There’s only a bit of craftsmanship left alive in Spain and defending it should be our duty. I love working with the artisans, it’s one of the things I enjoy the most because I always learn a lot.
Inma Buendía: The creative base of Hayon Studio is located in Valencia, where Expormim is also located. What synergies does this enable? What does Valencia have that you can’t find in Madrid or Barcelona from a creative point of view?
Jaime Hayon: The proximity has been very beneficial since normally work takes us away from home and having a continuous and close contact is a very comfortable way to work. There are so many things in Valencia. For me it’s a place with a lot of unpretentious quality. There’s a lot of talent and above all, a lot of traditional know-how. As a city, it has a magic light that I am not sure to have found in any other place. The food, the proximity… it has that wonderful dimension where you can find the interesting things offered by the city while you can still enjoy the beauty of the countryside, the villages and the beach very close to you. It is a very special place.
Inma Buendía: You have claimed in the past that design is not only functional, but it should be able to communicate and convey ideas and emotions. What do you aim to convey with the Frames collection?
Jaime Hayon: I aim to reinterpret a tradition within a framework of respect and learning, and to show off the fine material that it is and the art of its craftsmanship.
Inma Buendía: How does anyone like you, who started studying design “just to try”, end up being the most influential designer of his generation?
Jaime Hayon: I was very eager and curious when I got into design. And this is how I feel with all the things that really interest me. Even though I know I’ve been lucky in my journey, it’s not only a question of being lucky. I put a lot of effort, conviction and passion into everything I do.
Inma Buendía: Which artists were your guides in those early years?
Jaime Hayon: I was really inspired by Stark at the time: his audacity, his courage and his strength. That rebellious spirit that dares to break the rules.
Inma Buendía: Is there truly a line that divides art and design?
Jaime Hayon: If it does exist, it’s something that interests me very little. What really interests me is to create and no matter which field I am working in, for me the most important thing is to tell stories with my work and defend my own voice.
Inma Buendía: Do you think it’s your artistic talent that makes your work stand out among other designers’?
Jaime Hayon: I spend very little time analyzing and a lot of time exploring. Limits and labels are not for me. Art really interests me. It is a tool for freedom in expression and its strength is tremendous. I aim to try everything that attracts my attention and everything I try I do with much interest and I am always willing to challenge myself in search of new learning.
Inma Buendía: You have lived in London, New York and Treviso. How have these cities contributed to your imagery?
Jaime Hayon: I have lived in Madrid, Barcelona and Valencia, and nowadays I spend more time away from home than at home. Travelling for me is life, it’s an opportunity to learn something new and discover new ways to create. The experiences in different cities give me energy. I’ve been able to find new inspiration in every place I’ve visited and this is fundamental for me.
Inma Buendía: How did the idea of collaborating with Expormim arise?
Jaime Hayon: It arose as a result of admiration and affection. I love the effort they make to revive the rattan tradition and I do believe they do it with much culture and elegance. It is an honest and devoted company and this is very important for me. I believe in their project and admire what we have achieved together.
Inma Buendía: You don’t say “yes” to every project, you only carry out those that really represent a challenge for you. How much of a challenge was it to create Frames when you designed the first model and later on, when you expanded the collection?
Jaime Hayon: We are lucky to be able to decide with freedom and not for necessity. This is a real luxury because it is essential to believe in everything you are involved in. When we proposed the Frames collection, the intention was to explore a new way to use rattan. This experience drove us to create the collection and I think trying with no fear was the right choice. Once we tried, we were able to learn and refine. I love the new chair. I think we have complemented the collection with a fundamental piece: the chair you can place in any space. It is elegant, cosy, light and full of life.
Inma Buendía: Drawing is a constant activity in your life. What was the first thing you drew when you were conceiving the Frames low chair? What inspired you to create what is nowadays such a recognizable shape?
Jaime Hayon: Drawing is my oxygen. I spend all the time drawing. When we started to conceive the low chair, I was trying to explore another way to create with rattan that wasn’t the traditional way. We were trying to find this new way when the idea of composing the chair by means of panels arose and so, these panels were used for the frame and the ergonomics of the chair.
Inma Buendía: What does the fact of working with artisans add to the creation of a collection like Frames?
Jaime Hayon: It adds quality, humanity and above all, tradition. There’s only a bit of craftsmanship left alive in Spain and defending it should be our duty. I love working with the artisans, it’s one of the things I enjoy the most because I always learn a lot.
Inma Buendía: The creative base of Hayon Studio is located in Valencia, where Expormim is also located. What synergies does this enable? What does Valencia have that you can’t find in Madrid or Barcelona from a creative point of view?
Jaime Hayon: The proximity has been very beneficial since normally work takes us away from home and having a continuous and close contact is a very comfortable way to work. There are so many things in Valencia. For me it’s a place with a lot of unpretentious quality. There’s a lot of talent and above all, a lot of traditional know-how. As a city, it has a magic light that I am not sure to have found in any other place. The food, the proximity… it has that wonderful dimension where you can find the interesting things offered by the city while you can still enjoy the beauty of the countryside, the villages and the beach very close to you. It is a very special place.
Inma Buendía: You have claimed in the past that design is not only functional, but it should be able to communicate and convey ideas and emotions. What do you aim to convey with the Frames collection?
Jaime Hayon: I aim to reinterpret a tradition within a framework of respect and learning, and to show off the fine material that it is and the art of its craftsmanship.