Inma Buendía: You don’t say “yes” to every project, you only carry out those that really represent a challenge for you. How much of a challenge was it to create Frames when you designed the first model and later on, when you expanded the collection?
Jaime Hayon: We are lucky to be able to decide with freedom and not for necessity. This is a real luxury because it is essential to believe in everything you are involved in. When we proposed the Frames collection, the intention was to explore a new way to use rattan. This experience drove us to create the collection and I think trying with no fear was the right choice. Once we tried, we were able to learn and refine. I love the new chair. I think we have complemented the collection with a fundamental piece: the chair you can place in any space. It is elegant, cosy, light and full of life.
Inma Buendía: Drawing is a constant activity in your life. What was the first thing you drew when you were conceiving the Frames low chair? What inspired you to create what is nowadays such a recognizable shape?
Jaime Hayon: Drawing is my oxygen. I spend all the time drawing. When we started to conceive the low chair, I was trying to explore another way to create with rattan that wasn’t the traditional way. We were trying to find this new way when the idea of composing the chair by means of panels arose and so, these panels were used for the frame and the ergonomics of the chair.
Inma Buendía: What does the fact of working with artisans add to the creation of a collection like Frames?
Jaime Hayon: It adds quality, humanity and above all, tradition. There’s only a bit of craftsmanship left alive in Spain and defending it should be our duty. I love working with the artisans, it’s one of the things I enjoy the most because I always learn a lot.
Inma Buendía: The creative base of Hayon Studio is located in Valencia, where Expormim is also located. What synergies does this enable? What does Valencia have that you can’t find in Madrid or Barcelona from a creative point of view?
Jaime Hayon: The proximity has been very beneficial since normally work takes us away from home and having a continuous and close contact is a very comfortable way to work. There are so many things in Valencia. For me it’s a place with a lot of unpretentious quality. There’s a lot of talent and above all, a lot of traditional know-how. As a city, it has a magic light that I am not sure to have found in any other place. The food, the proximity… it has that wonderful dimension where you can find the interesting things offered by the city while you can still enjoy the beauty of the countryside, the villages and the beach very close to you. It is a very special place.
Inma Buendía: You have claimed in the past that design is not only functional, but it should be able to communicate and convey ideas and emotions. What do you aim to convey with the Frames collection?
Jaime Hayon: I aim to reinterpret a tradition within a framework of respect and learning, and to show off the fine material that it is and the art of its craftsmanship.