Beatriz Torró Terol
Pol. Industrial Jaime I s/n. 46640 Mogente (Valencia)
+34 662 382 760
Last October, we successfully opened to the public our first pop-up space in New York City in collaboration with DDG Partners, Xoco 325 and LZF Lamps.
The space was located in the ground level of Xoco 325, one of the new architectural icons of SoHo cast-iron district, developed by DDG Partners in the site of an old 19th century factory. Xoco 325 is a new condominium that features a striking cast-aluminum façade with vertical gardens over a glass curtain wall, referencing SoHo’s famous cast-iron loft buildings in a modern way.
It remained opened until December 15, showcasing a selection of indoor and outdoor collections from internationally renowned designers, such as Jaime Hayon, Oscar Tusquets Blanca, Lievore Altherr Molina, Mario Ruiz and MUT Design. It was the perfect chance for New Yorkers to know first-hand some of our most celebrated pieces in a unique setting.
Architects, interior designers, editors from the most important magazines, as well as many collaborators and friends attended both the opening and the closing party. The space also hosted the events of the Spanish brands Cosentino and LZF Lamps and a craft week with workshops opened to professionals, students and general public alike.